Polaroid

Polaroid Originals is a new brand from Polaroid dedicated to analogue instant photography in the original, iconic format. Launched on September 13th, 2017, the 80th anniversary of the founding of Polaroid, Polaroid Originals makes instant film for Polaroid cameras, and refurbishes vintage cameras so they’re good as new.

Polaroid

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From our earliest days, we’ve adopted a business model that incorporates environmental and social responsibility at every step. Each season, we increase the proportion of ecological, organic and recycled fabrics and will continue to do so until they represent the entirety of our collections. We also ring-fence a proportion of our revenue to put towards planting trees with the Woodland Trust.

 

Want to lower your wardrobe’s carbon footprint? Shop our sustainability edit now.

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