Polaroid Originals is a new brand from Polaroid dedicated to analogue instant photography in the original, iconic format. Launched on September 13th, 2017, the 80th anniversary of the founding of Polaroid, Polaroid Originals makes instant film for Polaroid cameras, and refurbishes vintage cameras so they’re good as new.
From early beginnings as a self-taught tailor and shopkeeper, Oliver Spencer has built a brand
around his vision: hand-crafted quality paired with stylish accents and details. In the words of
GQ, a ‘uniquely British take on relaxed style’.