'Iconic' is a word that gets banded around all too easily, especially in the fashion industry where it is often used to describe an outlandish look that all too quickly fades out of memory. The dictionary describes 'iconic' as "widely known and acknowledged especially for distinctive excellence", which we think can be legitimately applied to one of our favourite menswear pieces of all time: the Breton. It has certainly inspired a number of elements of our collection this season, which leans on the colours and textures of the shoreline. We have referenced the Breton in a number of different sweatshirts, knits and tees, acknowledging its 'icon' status. There are few motifs more eye-catching than the blue and white horizontal bands, and while other patterns can be difficult to wear, the Breton stripes seem to glide into most modern wardrobes with ease.

'Iconic' is a word that gets banded around all too easily, especially in the fashion industry where it is often used to describe an outlandish look that all too quickly fades out of memory. The dictionary describes 'iconic' as "widely known and acknowledged especially for distinctive excellence", which we think can be legitimately applied to one of our favourite menswear pieces of all time: the Breton. It has certainly inspired a number of elements of our collection this season, which leans on the colours and textures of the shoreline. We have referenced the Breton in a number of different sweatshirts, knits and tees, acknowledging its 'icon' status. There are few motifs more eye-catching than the blue and white horizontal bands, and while other patterns can be difficult to wear, the Breton stripes seem to glide into most modern wardrobes with ease.