How do we define the colours that we're going to use from one season to the next? Well, the main factors are 1) fabric availability, ie what the mills have produced, and 2) Oli and the design team's preferences, which could be influenced by untold factors. Of course, there are always elements of the spectrum which never fail to belong in a collection: navy, black, white, and the gamut of neutral tones, but beyond those chromatic stalwarts, there are a host of vibrant accents or earthy understated tones that are up for grabs. Cohesiveness is important for us. We want us customers to be able to mix and match all the different elements of our collections so our colour palette needs to be considered, versatile, and able to seamlessly blend in with what's already in your wardrobe. This season, we've used three such colours that have a wonderfully stylish synergy that you will be able to incorporate in any number of outfits.
Mauve
Criminally underused, mauve is a beautiful spring and summer colour, especially when rendered in slubby linen and cotton fabrics which help to bring out all its nuances. It’s a pastel at heart, which means it's ideal paired with other pastel tones, as well as cream hues. One good find this season has been how nicely it complements our Sampson brown tailoring. Mauve is soft enough to wear as an outer layer without being too shouty, while it’s bold enough to be used as an accent of colour via a shirt colour or untucked hem. We’ve used it across a lot of our menswear categories this season, from polos and tees to collared jackets and shirts. Give it whirl, you’ll be very pleasantly surprised.
Chocolate Brown
