For Spring 25, we wanted to create a collection that feels effortless, adaptable, and rooted in a sense of movement.
“I’ve always been fascinated by the way people move in clothes,” says Oli. “Northern Soul is a perfect reference for that. It was a scene built around energy and expression -music, dance, style - all of it coming together in a very organic way. We took that spirit and translated it into pieces that are as easy to wear on the dance floor as they are walking through the city.” We reinterpreted key silhouettes such as knitted tank tops, polo shirts, and wide pleated trousers in a more modern context so that they assimilate with contemporary fashions.
That sense of fluidity runs through the collection, from the soft, sculpted tailoring to the relaxed drape of the new wide-leg trousers. “There’s a real confidence in that silhouette,” Oli explains. “I really love that higher-waisted shape that is fuller in the leg, and creates movement and flow. We’ve paired them with lightweight knits and knitted polos to strike the right balance between nostalgia and modernity.”
