Mizuno's journey began in 1906 when Rihachi Mizuno and his brother Rizo founded the company in Osaka, Japan. Initially, it focused on producing baseball equipment, quickly establishing a reputation for top-notch craftsmanship. As Japan embraced baseball, Mizuno's gloves and uniforms became synonymous with the sport's rise in popularity. But the brothers soon recognized the need to diversify its sporting portfolio. In the 1930s, the company ventured into golf and soon became a force to be reckoned with, crafting clubs and apparel that earned the trust of professional and amateur golfers alike. Mizuno's commitment to precision and innovation wasn't limited to baseball and golf. The brand expanded into various sports, including running, football, and tennis. It was during these expansions that Mizuno started to make a global impact.
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Mizuno Contender Grey Violet |
Global Footprint
In the 1960s, Mizuno made a significant breakthrough by introducing the first-ever prototype of the "Wave" running shoe. This revolutionary technology offered superior cushioning and stability, quickly gaining popularity among runners. Mizuno's dedication to research and development continued to yield groundbreaking innovations in sportswear technology, making it a preferred choice for athletes worldwide. It made amazing inroads into the football world too, breaking down the hegemony of bootmakers such as Adidas, Puma, Lotto, and the like. Mizuno's boots were constructed from superior leather and were extremely lightweight. With sponsorship deals with the likes of Brazilian legend Rivaldo in his prime, Mizuno's football market expanded rapidly.
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Mizuno Wave Rider Pearl/Coffee/Ink |
The Sneaker Revolution
Mizuno's foray into sneakers wasn't just another step; it was a game-changer. The brand's sneaker collection, characterized by a perfect blend of performance and style, has captivated sneaker enthusiasts worldwide. Mizuno's Wave Rider series, in particular, has achieved iconic status among runners and sneaker aficionados.
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Mizuno Wave Rider Sand/Shadow/Green |
The Wave Rider series exemplifies Mizuno's commitment to comfort and performance. With its patented Wave technology, these sneakers provide exceptional cushioning and stability, making them a favorite among long-distance runners and casual joggers alike. The sleek design and eclectic colourways have also earned them a spot in the style scene, transcending their original sporting purpose.
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Mizuno Wave Rider Nimbus Cloud/Quiet Shad/Harbour Mist |
