On Saturday the 9th of June 2018 Oliver Spencer showcased his SS19 show for London Fashion Week Men at 180 The Strand. Oliver presented 31 looks on the catwalk for his 'Wildflower' collection where he continued his exploration of environmentally sustainable fabrics. Linen and organic cottons are prevalent, designed for a socially aware customer who understands the value of making small changes to better the planet. Stone grey, indigo blue and earthy ochre feature in utilitarian style jackets and relaxed trouser silhouettes.
For Wildflower, Oliver Spencer is very pleased to have collaborated with artist Wolfgang Buttress on an immersive experience that combines sound and projection to transport the audience to his wildflower meadow. Models walked out along the cyclorama, shrowded by a black gauze that hung a couple of meters into the space. A powerful projection was cast onto the gauze, which illuminated the models and created a shadow until they reached the centre of the runway and started their walk.
Wolfgang Buttress’ installation in the Oliver Spencer Soho store was the start of an explorative journey that highlights the importance of being environmentally sustainable within a wasteful industry. Over the past year, Oliver Spencer has begun to take his first steps in focussing on the environmental and social efficiency of his business; all of his locations are powered by renewable energy, he is increasing his use of environmentally efficient fabrics and has reduced his packaging by 30%. This is a process of continuous improvement and as such it will always be a part of what we do.