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Provenance: who we are and where we come from

May 6, 2019

Since being founded in 2002 we have existed as a fashion label that strives to provide quality above all else. Everything we produce is stamped with a country of origin label, but also the coordinates of our design studio which you’ll find in the basement of our 62 Lambs Conduit Street store. We believe the provenance of our product and its journey to you are an essential part of our process that gives our product unique personality, delivered honestly.

When Oli isn't putting the collection together in the studio with our Design team, he can be found upstairs on our shop floor or visiting our manufacturers: the other shop floor! His tactile approach helps Oli visualise his work, listen to what his customers want and understand how to achieve this properly, efficiently and responsibly. This allows us to sympathetic to our environment whilst controlling our supply chain responsibly as it’s all within touching distance (well, nearly)!

For Spring Summer '19 we have delved into the world of linen; a staple of Summer collections, and not just because of it naturally being a great fabric to wear in the heat, but it's environmental and social impact is far lower than that of cotton (see our sustainability page to read more), making it a real cornerstone for each Spring Summer season.

Our Evering quality for SS19 is an Irish linen, typically used for furnishing it possesses more robust characteristics that give the cloth more structure and weight. Keeping our production within Europe is something we pride ourselves on, and finding factories to work with close to home means our garments don't have to travel as far which keeps our carbon footprint low. We aim to nurture and build long-standing relationships with our factories and their workers so we can constantly look at improving with them and developing better product together.

Lamb's Conduit Street is a constant source for our inspiration, and very much woven in to our personality as a brand. Many of our favourite styles have taken their names from the locale. The Theobald Jacket, one of our unstructured blazers is named after Theobalds Road at the South end of the street (and home to perhaps one of our favourite Butchers, McKanna Meats)! The Coram Jacket, our casual Nehru-collar jacket is named after Coram's Fields at the North end of the street, a charity foundation and 7-acre green space committed to providing a safe place for children to play.

Looking forward, our plan is to continue working towards becoming more proficient in our offering of environmentally low-impact products and continue to make informed, positive changes in the business that allow us to reduce our carbon footprint. Minimizing waste with our packaging and conscientious fabric sourcing are important components of this, but keeping things local, working directly with our suppliers and manufacturers and having control over our supply chain is just as important.

From our earliest days, we’ve adopted a business model that incorporates environmental and social responsibility at every step. Each season, we increase the proportion of ecological, organic and recycled fabrics and will continue to do so until they represent the entirety of our collections. We also ring-fence a proportion of our revenue to put towards planting trees with the Woodland Trust.


Want to lower your wardrobe’s carbon footprint? Shop our sustainability edit now.

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