GQ's Woolmark portfolio

'No Fabric is more versatile that wool. It's eco-friendly, super soft and just as durable. For 50 years the Woolmark logo has been the respected mark of trust giving designers the confidence to get the best from Fashion's most marvellous material' Robert Johnson, Associate Editor, GQ.

The Woolmark symbol is one of the most recognised logos in the world, it's the original performance fabric that not only keeps you warm in the cold but also cools you down in the heat. To celebrate Woolmark's 50th Birthday GQ has shot an exclusive portfolio of inspiring British designers and biggest names in Fashion to honor one of the worlds most important materials.

GQ Style is out this month, featuring Oliver in the Grandpa's Coat in Merino Wool.

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Styled by GQ Creative Fashion Director Jo Levin and shot by Dylan Don.

Oliver Spencer

From early beginnings as a self-taught tailor and shopkeeper, Oliver Spencer has built a brand around his vision: hand-crafted quality paired with stylish accents and details. In the words of GQ, a ‘uniquely British take on relaxed style’.

Read the Oliver Spencer story