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SS14 Campaign Video

Apr 17, 2014
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To welcome the sunshine this week we thought it was fitting to share our SS14 Campaign Video, showcasing our current collection.

The Video and Look Book was shot in a former airship hangar; an amazing vast space in Bedfordshire. The hanger is one of the largest indoor spaces in Europe measuring at 55 meters high to the top of the roof pitch and the total floor area is approximately 5 acres. And we have to admit that when on set we felt a little bit over-whelmed by the vast scale of the location.

RAF Cardington was built by the Shorts Brothers and ‘Shed 2’ was erected in 1930. Used originally as the RAF Ballon Training Unit, the hangar was subsequently used by the Building Research Establishment who built the structures currently seen in the hangar.

The hangar is now used for a wide variety of projects and most recently by Warner Bros to film the Batman series of films and recently this week the longest aircraft in the world has been unveiled at an airfield in Cardington, from where the great airships of the 1920s flew.

 

 

From our earliest days, we’ve adopted a business model that incorporates environmental and social responsibility at every step. Each season, we increase the proportion of ecological, organic and recycled fabrics and will continue to do so until they represent the entirety of our collections. We also ring-fence a proportion of our revenue to put towards planting trees with the Woodland Trust.

 

Want to lower your wardrobe’s carbon footprint? Shop our sustainability edit now.

10% off your first order?

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