GQ's Woolmark portfolio

'No Fabric is more versatile that wool. It's eco-friendly, super soft and just as durable. For 50 years the Woolmark logo has been the respected mark of trust giving designers the confidence to get the best from Fashion's most marvellous material' Robert Johnson, Associate Editor, GQ.

The Woolmark symbol is one of the most recognised logos in the world, it's the original performance fabric that not only keeps you warm in the cold but also cools you down in the heat. To celebrate Woolmark's 50th Birthday GQ has shot an exclusive portfolio of inspiring British designers and biggest names in Fashion to honor one of the worlds most important materials.

GQ Style is out this month, featuring Oliver in the Grandpa's Coat in Merino Wool.


Styled by GQ Creative Fashion Director Jo Levin and shot by Dylan Don.

From our earliest days, we’ve adopted a business model that incorporates environmental and social responsibility at every step. Each season, we increase the proportion of ecological, organic and recycled fabrics and will continue to do so until they represent the entirety of our collections. We also ring-fence a proportion of our revenue to put towards planting trees with the Woodland Trust.


Want to lower your wardrobe’s carbon footprint? Shop our sustainability edit now.

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