GF Smith x Oliver Spencer AW12 Collection

Our paper du jour is always GF Smith so Oli was chuffed when they asked him to take part in their Naturalis Works #1 series. The series is designed around our conversations with acclaimed craftspeople working in diverse fields. It supports our belief that selecting the perfect materials is a critical part of the creative process.

They made a video for the series following Oli through the design process for the AW12 collection that you can see above. An interesting insight a few days before our AW12 collection is revealed at London Fashion Week.

From our earliest days, we’ve adopted a business model that incorporates environmental and social responsibility at every step. Each season, we increase the proportion of ecological, organic and recycled fabrics and will continue to do so until they represent the entirety of our collections. We also ring-fence a proportion of our revenue to put towards planting trees with the Woodland Trust.


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