New Balance began as an arch-support company in Boston, USA in the early 1900’s and developed through to a specialized shoe manufacturer in the 1970’s. In 1979, Fleetfoot (a company that was run by Chris Basher who won Olympic Gold in the Steeplechase and would later go on to be a co-founder the London Marathon) began distributing New Balance in the UK. The brand became established in the British market with many British athletes choosing to wear the New Balance shoes. In 1982 New Balance decided to develop domestic manufacturing and set up their first factory in the Lake District. In 1991 this was moved to a larger premises at a town called Maryport. Here they produced the Made in England New Balance line and produce 28,000 pairs a week.
At Oliver Spencer we are stocking the Made in England New Balance 576. With the rise of retro and vintage trainers in the fashion world, these classic styled New Balance have become very sort after, being based on classic 1980s trainers worn by British athletes. The New Balance trainer offers a shoe that is not only packed with tradition, quality and heritage, but also something a bit more unique and interesting than a Nike or Adidas trainer. Admittedly the 576 is made for style and fashion rather than a high spec running shoe, but they more than do the job for a run around London Fields while still looking good.